PetChef

Full-cycle product development for a premium pet food brand

Background

PetChef is a premium pet food brand that delivers fresh-cooked pet meals made from natural food and balanced for a dog's diet by a veterinary.

Сhallenges

We helped the client to articulate their first-ever brand platform, including a visual toolkit, package design, brand website and examples of social media content.

Some of the main selling challenges included:

  • Prices start from $10k up to $400k.
  • Used machinery tends to be in bad condition as businesses use it to the maximum. Every minute of downtime costs companies money.
  • Machines are scattered across multiple locations, thus, the cost of checkout and transportation is very high.
  • Limited transparency on the market in the absence of a pricing policy. A similar piece of equipment could vary in price a lot.

Solution

We made a premium package design with a focus on care and personalized approach. We left a blank space for pet`s name to highlight that meal was made with love and care especially for the customer.

Solution

We made a premium package design with a focus on care and personalized approach. We left a blank space for pet`s name to highlight that meal was made with love and care especially for the customer.

Colour patterns

We have designed packaging options and brand design for various stuff. It was important for the client to test the hypothesis and check the viability of a business with very small budgets. For quick and inexpensive production of materials we suggested using stickers.

Logo

The main colors of the brand are blue and yellow. Colors have been chosen by the client due to the fact that dogs only distinguish these two colors. We added black, yellow, orange, peach and blue colors as additional. The client plans to expand the range and produce food not only for dogs but also for cats.

UI/UX

We know how important meal planning is and how difficult it can be to find exactly what is right for your pet. Taking care of customer’s needs we have developed complex and highly-detailed feed selection system to make process of buying food for loved ones easier and much more convenient.

Gamification

Solution

We made a premium package design with a focus on care and personalized approach. We left a blank space for pet`s name to highlight that meal was made with love and care especially for the customer.

Logo

The main colors of the brand are blue and yellow. Colors have been chosen by the client due to the fact that dogs only distinguish these two colors. We added black, yellow, orange, peach and blue colors as additional. The client plans to expand the range and produce food not only for dogs but also for cats.

Identity

We have designed packaging options and brand design for various stuff. It was important for the client to test the hypothesis and check the viability of a business with very small budgets. For quick and inexpensive production of materials we suggested using stickers.

Development

We know how important meal planning is and how difficult it can be to find exactly what is right for your pet. Taking care of customer’s needs we have developed complex and highly-detailed feed selection system to make process of buying food for loved ones easier and much more convenient.

Technologies

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