Factory Market

International venture for Chinese market place in Germany

Background

Factorymarket Retail GMbH — an international venture project created in 2017. HQ — Berlin, purchasing office — Shenzhen. The main goal is to create an omni channel platform to sell goods through e-commerce as well as through traditional offline shops. Target market — Germany

Сhallenges

The main goal was to create an omni channel marketplace where merchants from China could offer their products to european buyers, mainly from Germany. Unlike the majority of well-known marketplaces, the Factorymarket is using an omni channel approach combining a mobile application with offline stores. Main tasks included brand development identity for both mobile app and offline stores and UX mobile app (IOS & Android) development focusing on emotional buyers, behavioral patterns.

Some of the main selling challenges included:

  • Prices start from $10k up to $400k.
  • Used machinery tends to be in bad condition as businesses use it to the maximum. Every minute of downtime costs companies money.
  • Machines are scattered across multiple locations, thus, the cost of checkout and transportation is very high.
  • Limited transparency on the market in the absence of a pricing policy. A similar piece of equipment could vary in price a lot.

Solution

It all started with a logo and the company's branding creation. We needed a light, yet memorable logo and colour palette for an app and offline stores. Competitive research was one of the first important stages. We’ve analysed the biggest offline players, popular mobile apps, as well as gathered information on important local features of both markets.

Solution

It all started with a logo and the company's branding creation. We needed a light, yet memorable logo and colour palette for an app and offline stores. Competitive research was one of the first important stages. We’ve analysed the biggest offline players, popular mobile apps, as well as gathered information on important local features of both markets.

Colour patterns

Colour patterns was another big task for the brand.Competitive research helped in coming up with the main colour scheme which we continued to develop for visual identity. In collaboration with our Austrian colleagues, we’ve chosen the most uncluttered design that would fit both offline stores as well as mobile screens. We also considered merchants’ mentality and created a localised logo for the chinese division with an elaborated font and reinvented colours scheme.

Logo

Semiotics played a big role in the creation of the logo. We had a challenging task — to reunite an omni-channel approach, wide spectrum of products, gamification format and light, minimalistic design. The product’s network from the app’s interface was taken as a basic image. It was presented in a simplified manner which made it look like boxes in storage and the shopping window appeared to be a tetris game. As a result, we had a minimalistic yet bold logotype which was the perfect fit for strategic product positioning and which became one of the key visual communication elements.

UI/UX

Creating a marketplace is never an easy task. You have to remember product specifications, consider the decision-making methodology, create intuitive and user-friendly order formation, collaborate with the marketing division, and understand the company’s strategic vision. We’ve analysed user behaviour and shortlisted several hypotheses based on that. After that, A/B testing allowed us to choose the optimal, most efficient scenario. Together with the project team and taking into consideration the latest trends in e-commerce mobile development, we’ve created an interface that allows users to quickly review products, choose the best one and order it.

Gamification

In the modern e-commerce world, just a user-friendly, functional app isn’t enough. In addition to the usual marketplace functionality, we’ve included a gamification piece. At the same time, we’ve managed to keep a fully informative and detailed approach.Categorization and navigation within countless positions were the key development elements. We’ve also worked on marketing features: upsell, banner zones, informative badges and hourly auctions.

Solution

It all started with a logo and the company's branding creation. We needed a light, yet memorable logo and colour palette for an app and offline stores. Competitive research was one of the first important stages. We’ve analysed the biggest offline players, popular mobile apps, as well as gathered information on important local features of both markets.

Logo

Semiotics played a big role in the creation of the logo. We had a challenging task — to reunite an omni-channel approach, wide spectrum of products, gamification format and light, minimalistic design. The product’s network from the app’s interface was taken as a basic image. It was presented in a simplified manner which made it look like boxes in storage and the shopping window appeared to be a tetris game. As a result, we had a minimalistic yet bold logotype which was the perfect fit for strategic product positioning and which became one of the key visual communication elements.

Identity

Colour patterns was another big task for the brand.Competitive research helped in coming up with the main colour scheme which we continued to develop for visual identity. In collaboration with our Austrian colleagues, we’ve chosen the most uncluttered design that would fit both offline stores as well as mobile screens. We also considered merchants’ mentality and created a localised logo for the chinese division with an elaborated font and reinvented colours scheme.

Development

Creating a marketplace is never an easy task. You have to remember product specifications, consider the decision-making methodology, create intuitive and user-friendly order formation, collaborate with the marketing division, and understand the company’s strategic vision. We’ve analysed user behaviour and shortlisted several hypotheses based on that. After that, A/B testing allowed us to choose the optimal, most efficient scenario. Together with the project team and taking into consideration the latest trends in e-commerce mobile development, we’ve created an interface that allows users to quickly review products, choose the best one and order it.

Technologies

PHP, Swift, Kotlin

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